SXSW 2023

 WAYFINDING AND EXPERIENCE DESIGN


As a Production Artist for the 2023 season of South By Southwest (SXSW), I designed  wayfinding assets for the Creative Industries Expo (CIE). I created designs and print mechanicals for large-scale informational towers, wayfinding floor decals, and exhibit hall entrance signs. I took inspiration for the movement and energy of the 2023 key art, wanting to bring a feeling of excitement and ownership to the CIE space. 




Tower mockups before production. 



Floor decal mockups on map of exhibit halls.















Additional Credits
Art Director: Krista Quiroga
Key Art: Guerilla Suit
Fabrication: Freeman Deco
Rien Rosenheim is a multidisciplinary creative, with a keen eye for detail. As a lifelong learner, they have a diverse background, with skills in printmaking, publication design, photography, digital design, and illustration.

All Rights Reserved © 2025
Rien Rosenheim is a multidisciplinary creative, with a keen eye for detail.
As a lifelong learner, they have a diverse background, with experience in printmaking, publication design, photography, digital design, and illustration.

All Rights Reserved © 2025