SXSW 2024

 WAYFINDING AND EXPERIENCE DESIGN



I returned to SXSW for a second season in 2024. In my second year, I was able to expand the scope of projects I produced. In addition to wayfinding assets for the Creative Industries Expo, I added an entrance tower for the CIE to give it a larger presence in the convention center. I also created window clings that were installed throughout the conference footprint to amplify the sense of place in the disparate festival locations. 


Production mockups of
2024 CIE Entrance Tower and Interior Wayfinding Tower





2024 CIE Entrance and Wayfinding Tower in situ



SXSW EDU Window  Clings



SXSW Mockups and Installed Clings: 







Additional Credits
Art Director: Krista Quiroga
Key Art: Guerilla Suit
Fabrication: Freeman Deco
Rien Rosenheim is a multidisciplinary creative, with a keen eye for detail. As a lifelong learner, they have a diverse background, with skills in printmaking, publication design, photography, digital design, and illustration.

All Rights Reserved © 2025
Rien Rosenheim is a multidisciplinary creative, with a keen eye for detail.
As a lifelong learner, they have a diverse background, with experience in printmaking, publication design, photography, digital design, and illustration.

All Rights Reserved © 2025